Question: 1. Based on the information in this case, would you categorize the Wine.com recommendation system as content filtering, collaborative filtering, or hybrid? 2. Why does
1. Based on the information in this case, would you categorize the Wine.com recommendation system as content filtering, collaborative filtering, or hybrid?
2. Why does Wine.com have to work harder to succeed than other online retailers?
3. What impact has the new recommendation system had on Wine.com’s business performance?
Step by Step Solution
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1 Collaborative filtering The new system uses customer purchases product search history and informat... View full answer
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