How is Amazons investment in the Kindle and e-books consistent with other trends in consumer behavior today?

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How is Amazon’s investment in the Kindle and e-books consistent with other trends in consumer behavior today?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 06:49 AM

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How is Amazons investment in the Kindle and e-books consistent with other trends in consumer behavior today?

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Ebooks now account for about 30 percent of all books sold and Amazons share of the ...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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