Push-through ads use data about the person to determine whether the ad should appear. What marketing opportunities
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Push-through ads use data about the person to determine whether the ad should appear. What marketing opportunities does this capability create?
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This capability creates opportunities for highly targeted advertisi...View the full answer
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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