In 2009, Burger King pulled an advertising campaign in the United Kingdom and Spain promoting its Texican

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In 2009, Burger King pulled an advertising campaign in the United Kingdom and Spain promoting its “Texican Whopper” because of complaints from the Mexican government of cultural insensitivity. The advertising featured an American cowboy and a “little spicy Mexican”, a smaller character dressed as a Mexican wrestler wearing a cape similar to the Mexican flag. After viewing the commercial on Youtube.com at: http://www.youtube.com/watch?v=mNabO2d-zbw, identify why this commercial could be considered offensive. Do you agree with the decision to discontinue the advertising?

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International Business

ISBN: 978-0470530658

8th edition

Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett

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