For this exercise, research (individually or in small groups) a company with international operations and find out
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For this exercise, research (individually or in small groups) a company with international operations and find out the kinds of entry strategies the firm has used. Present the information you find, in writing or verbally to the class, describing the nature of the company’s international operations, its motivations, its entry strategies, the kinds of implementation problems the firm has run into, and how those problems have been dealt with.
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I conducted research on Starbucks a wellknown multinational corporation with international operation...View the full answer
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Related Book For 
International Management Managing Across Borders And Cultures Text And Cases
ISBN: 9780133062120
8th Edition
Authors: Helen Deresky
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