1. Go to www.space.com/missionlaunches/launches/2010_launch_log.html and review the history of satellite launches toward forecasting demand for Sea Launchs...

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1. Go to www.space.com/missionlaunches/launches/2010_launch_log.html and review the history of satellite launches toward forecasting demand for Sea Launch’s services for the next five years.

2. Assess its competitors.

3. If you had a spare $1 million would you invest it in Sea Launch? Consider the cases of Euro Disney and Iridium.

4. What are the best opportunities for Sea Launch during the next five years?

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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