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International Marketing

17th edition

Authors:

Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

8 ratings
International Marketing
Cover Type:Hardcover
Condition:Used

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ISBN-10

rating

1259712357

ISBN-13

rating stars

978-0077842161

Edition

rating stars

17th edition

Author

rating stars

Philip R. Cateora

Publisher

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McGraw-Hill Education

Chapter(s) :

Chapter: 1
Cases:
3   
Discussion Question:
1   
7   
8   
11   
Chapter: 2
Cases:
1   
2   
5   
7   
9   
Discussion Question:
1   
6   
11   
Chapter: 3
Cases:
2   
3   
4   
5   
6   
7   
Discussion Question:
1   
7   
8   
12   
14   
Chapter: 4
Cases:
5   
8   
9   
Discussion Question:
1   
5   
7   
8   
9   
11   
12   
14   
15   
19   
Chapter: 5
Discussion Question:
1   
16   
17   
19   
20   
Chapter: 6
Discussion Question:
1   
13   
16   
20   
21   
22   
23   
Chapter: 7
Discussion Question:
1   
6   
9   
Chapter: 8
Discussion Question:
1   
13   
14   
Chapter: 9
Discussion Question:
1   
11   
13   
15   
Chapter: 10
Discussion Question:
1   
10   
Chapter: 11
Discussion Question:
1   
5   
Chapter: 12
Discussion Question:
1   
6   
14   
15   
Chapter: 13
Discussion Question:
1   
7   
Chapter: 14
Discussion Question:
1   
8   
10   
15   
Chapter: 15
Discussion Question:
1   
4   
6   
19   
21   
Chapter: 16
Discussion Question:
1   
15   
Chapter: 17
Discussion Question:
1   
6   
13   
Chapter: 18
Discussion Question:
1   
10   
16   
25   
26   
Chapter: 19
Discussion Question:
1   

There is another edition of "International Marketing"

International marketing - 15th Edition

Philip R. Cateora, Mary C. Gilly, John L. Graham

$0 $224.67

Product details

ISBN-10: 1259712357, 1259712354, 77842162, 978-0077842161

ISBN-13: 978-0077842161

Book edition: 17th edition

Book authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

Book publisher: McGraw-Hill Education

Reviews and Rating

3.88

Product rating