1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.

2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.

3. Is the advertising of Fair & Lovely demeaning to women or or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?

4. Will HLL’s Fair & Lovely Foundation counter charges made by AIDAW? Discuss.

5. In light of AIDWA’s charges, how would you suggest Fair & Lovely promote their product? Discuss. Would your response be different if Fairever continues to use “fairness” as a theme of their promotion? Discuss.

6. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program.

7. Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened?

8. Comment on using “Shakti Ammas” to introduce “fairness cream for the masses” in light of AIDWA’s charges.