Describe how firms use social media in international marketing communications.
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Describe how firms use social media in international marketing communications.
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Firms use social media as a tool in their international marketing communications in several ways This practice has become increasingly important as th...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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