Find examples of advertisements for the same brand in different countries. Compare and contrast the selected advertisements
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Find examples of advertisements for the same brand in different countries. Compare and contrast the selected advertisements and try to assess their fit to the target cultures.
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CocaCola has tailored its advertising campaigns to different regions demonstrating an understand...View the full answer
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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