Go to the library and search out print media (i.e., magazine and newspaper) advertising by a company,

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Go to the library and search out print media (i.e., magazine and newspaper) advertising by a company, or one of its products or brands in different countries. Does this company use standardized or individualized advertising? Explain.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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