Think of circumstances (industries or products) that serve as examples of when to use the following types
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Think of circumstances (industries or products) that serve as examples of when to use the following types of business segmentation: Industry
- Size
- Geographic location
- Product usage
- Customer value
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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