Using an Internet search engine, look for advertisements for a global brand that is well known in
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Using an Internet search engine, look for advertisements for a global brand that is well known in many different countries. Compare and contrast the advertisements and relate them to cultural aspects of the target cultures.
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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