Visit the website of the World Values Survey and read about the different clusters of cultures proposed
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Visit the website of the World Values Survey and read about the different clusters of cultures proposed by researchers of this project. Think about how this information can be used for international marketing purposes.
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The World Values Survey WVS is an extensive research project that investigates peoples values and beliefs and how they change over time It affects the ...View the full answer
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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