Was Sapanans process in searching for and selecting suitable partners appropriate? Are there any other ways to

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Was Sapanan’s process in searching for and selecting suitable partners appropriate? Are there any other ways to find suitable importers who could support the company’s brand building activity?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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