Was Sapanans process in searching for and selecting suitable partners appropriate? Are there any other ways to
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Was Sapanan’s process in searching for and selecting suitable partners appropriate? Are there any other ways to find suitable importers who could support the company’s brand building activity?
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Sapanans process for selecting suitable partners was appropriate as it allowed the company to sell i...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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