What are the four different approaches to the product and communication adaptation or extension model?
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What are the four different approaches to the product and communication adaptation or extension model?
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The product and communication adaptation or extension model is a framework used in international marketing to guide how a company might market a produ...View the full answer
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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