Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance
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Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance of power distance and hierarchy in managing B2B marketing relationships.
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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