1. What are the advantages and disadvantages of using licensing and exporting? 2. Will Mary need to...
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1. What are the advantages and disadvantages of using licensing and exporting?
2. Will Mary need to use the services of a freight forwarder? If so, what specific services?
The Horse Place is a retailer that sells horse tack through Internet and classified ads. The retailer’s owner, Mary Jones, had recently begun sourcing from suppliers in India. She considered their products to be excellent quality at about half the price she was paying domestic vendors. Mary is considering selling her merchandise in foreign markets, such as Argentina, Brazil, Mexico, France, the U.K., Russia, and Germany.
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Related Book For
Introduction to Global Business Understanding the International Environment & Global Business Functi
ISBN: 978-1305501188
2nd edition
Authors: Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Smith, Antonio Arreola Risa
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