Introduction to Global Business Understanding the International Environment & Global Business Functi(2nd edition)
Authors:
Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Smith, Antonio Arreola Risa


Cover Type: Paperback
Condition: Used/New
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Book details
ISBN: 1305501187, 9780547152127, 547152124, 9781111824259, 1111824258, 978-1305501188
Book publisher: Cengage Learning
Book Price $0 : The book 'Introduction to Global Business: Understanding the International Environment & Global Business Functions' by Julian Gaspar and others, is an insightful resource offering a comprehensive overview of global business dynamics and the international environment. This textbook serves as an essential tool for students and professionals eager to understand the complexities of the global marketplace. The book is structured to provide in-depth analysis on international business environments, strategic functions, and operational challenges faced by multinational companies. Key themes include the impact of cultural, political, and economic environments on global business strategy and operations. The textbook uses numerous case studies and examples to illustrate how businesses navigate international challenges, making it a vital 'solution manual' for real-world applications. With its structured 'table of contents', readers can swiftly navigate through important topics such as international trade theories, global marketing strategies, and cross-border alliances. The authors also provide an 'Answer Key' to foster analytical thinking and problem-solving skills. Critical reception highlights the book’s practical approach and clarity in explaining complex global business concepts. This textbook is ideal for those looking to build a comprehensive understanding of global business functions, with a focus on pragmatic solutions and strategic insights. Cheap alternatives to conventional academic guides are rare, making this book a valuable find.
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Anna MacGregor
August 15, 2023
( 5 )
Excellent resource for global business students
"I found 'Introduction to Global Business' to be an outstanding resource for understanding international business dynamics. The examples used throughout the text are current and engaging, presenting real-world scenarios that enhance learning. As a member, I received a nice discount, which was a pleasant bonus. Plus, the book arrived quickly and was in perfect condition. Highly recommended for both students and professionals looking to brush up on their global business acumen."
Michael Nguyen
September 3, 2023
( 4 )
Clear explanations with practical insights
"This book offers a solid introduction to the international environment and global business functions. The explanations are clear, and the practical insights provided are very helpful. While it's a great textbook, some parts felt a bit dense, which is why I've rated it 4 stars instead of 5. On the plus side, it arrived quickly, thanks to the fast delivery option through my membership. Overall, I'd recommend it to anyone starting in this field."
Karen Yu
July 22, 2023
( 5 )
Highly recommended for comprehensive coverage
"This book is a comprehensive guide for anyone interested in global business. It covers a wide array of topics with excellent depth and insight. The balance of theory and practical application makes it an essential read for both students and professionals. I appreciated the timely delivery and the extra discount received through my membership, making this purchase even more satisfying."
Liam O\'Sullivan
October 1, 2023
( 3 )
Good but could be better
"Decent book overall but it seemed a bit too dense at times. While the content is detailed, some chapters lack engaging examples that would make it easier to grasp complex concepts. Delivery was flawless and a discount from my subscription was a nice touch."