The companys first attempt at implementing a CRM package was not successful. What was done differently the
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The company’s first attempt at implementing a CRM package was not successful. What was done differently the second time that resulted in a better experience? What lessons can be drawn from these two projects?
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From the case it would appear that the first CRM system while supposedly compatible with their exist...View the full answer
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Related Book For 
Introduction to Information Systems
ISBN: 978-0073376882
16th edition
Authors: George Marakas, James A. O'Brien
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