Question: What potential value does Nielsen intend to add to its ratings by data mining Twitter to analyze social TV patterns? To understand the audience for

What potential value does Nielsen intend to add to its ratings by data mining Twitter to analyze social TV patterns?

To understand the audience for TV shows, TV ratings giant Nielsen relies on electronic "People Meters" placed into a representative sample of homes throughout the United States to track viewing patterns. In half the homes, Nielsen installs "cross-platform" people meters to detect TV viewing on computers or mobile devices and to track web traffic. The company also asks viewers to fill out paperand- pencil diaries about what they watch.

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