High school football is arguably more popular in West Texas than in any other region of the country. During football season, small towns seem to shut down on Friday nights as local high school teams take to the field, and for the following week the results of the games are the talk of each town. Taking into consideration that many of these towns are one hundred or more miles away from any medium-sized or large cities, what might be an economic explanation for the extreme popularity of high school football in these small West Texas towns?