Allie Haroum is the owner of a small independent caf in Sydney. Her caf serves the local

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Allie Haroum is the owner of a small independent café in Sydney. Her café serves the local inner‐city area, which has an increasing number of female office workers. She sells high‐quality European and Middle Eastern food. A large food court has just opened across the street from her store. It sells American and Australian fast food at lower prices. It is a no‐frills operation and its lower prices are attracting business away from Allie’s café. Assume you are part of a student team assigned to do a management class project for Allie. Her question for the team is: ‘How can I apply Porter’s generic business strategies to better deal with my strategic planning challenges in this situation?’ How will you reply?

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Management

ISBN: 9780730329534

6th Asia Pacific Edition

Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen

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