Based on the following information, build a risk/opportunity bubble chart, then discuss what issues the company is
Question:
Based on the following information, build a risk/opportunity bubble chart, then discuss what issues the company is facing.
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Programme Strategic A B C D E F G H R&D investment allocated bucket ($m) Ongoing new 3.0 Life cycle 0.5 Life cycle 0.3 Breakthrough 15.0 Ongoing new 10.0 Ongoing new 5.0 Lifecycle 9.0 Breakthrough 5.0 Ongoing new 4.0 Lifecycle 1.0 Total opportunity (revenue $m) 9.0 5.0 4.0 45.0 30.0 15.0 5.0 10.0 11.5 3.3 Marketing Development risk score risk score 0.8 0.8 0.9 0.3 0.5 0.7 1.0 0.9 0.9 0.9 0.8 0.9 0.9 0.3 0.5 1.0 1.0 0.8 0.3 0.9 Launch risk score 0.7 0.7 0.8 0.3 0.5 0.6 0.4 1.0 0.4 0.9
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Related Book For
Innovation Management Context Strategies And Processes
ISBN: 9780273683766
1st Edition
Authors: Charlie Shepherd, Pervaiz K. Ahmed
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