Based on the following information, calculate the ECV for the proposed opportunity, and position it in the

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Based on the following information, calculate the ECV for the proposed opportunity, and position it in the available list explaining what recommendations you would make to the senior management team (Review Board).

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Innovation Management Context Strategies And Processes

ISBN: 9780273683766

1st Edition

Authors: Charlie Shepherd, Pervaiz K. Ahmed

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Question Posted: Feb 17, 2024 04:01 AM

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Based on the following information, calculate the ECV for the proposed opportunity, and position it in the

Question:

Measure Marketing investment Development investment Value $1.0m $10.0m $10.0m Launch investment Probability of marketing success 0.7 Probability of development success 0.8 Probability of commerical success 0.6 Estimated NPV over 5 years Penalty for missing commitment $250m $50m

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Innovation Management Context Strategies And Processes

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