A manager of a fashion designer and manufacturer in Milan was heard to say, “I don’t understand all the fuss about studying international business. We are already international; as is Europe. We sell domestically, but most of our trade is with the countries around us. Despite the fact that the language of fashion is universal, we speak English, French, German, and Spanish. We also have to deal with multiple taxing authorities. Inflation is like changing exchange rates, both raise comparability problems. Since we have been successful in Europe, I have no doubt we will be successful globally.” How would you respond to this manager?