Question: New techniques are often described as contributing to cost reduction, but when cost reduction is necessary it is not obvious that such new approaches are
New techniques are often described as contributing to cost reduction, but when cost reduction is necessary it is not obvious that such new approaches are used in preference to more estab- lished approaches. Three examples are:


new technique compared established approach with (a) benchmarking interfirm comparison (b) activity based budgeting zero base budgeting (c) target costing continuous cost improvement
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