In what sense might innovation be called the single most important building block of competitive advantage?

Question:

In what sense might innovation be called the single most important building block of competitive advantage?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Strategic management an integrated approach

ISBN: 978-0538751063

9th edition

Authors: Charles W. L. Hill, Gareth R. Jones

Question Posted: