According to a 2012 study of the world's most attractive firms (released by Universum), the top 10 employers for career seekers with a business background were (in priority order): Apple, Google, Government of Canada, Bank of Canada, Microsoft, Royal Bank of Canada, Facebook, Air Canada, Canadian Revenue Agency and BMW. In groups, review the company websites of these organizations to determine the corporate strategy, objectives, and markets that these organizations target. As a team, discuss the similarities and differences among the strategies, objectives, and markets of these 10 employers. Explain how these factors might affect Generation Y perceiving these companies as desirable employers.