Question: 4. Describe the basic tenets of the virtual value chain. How does it differ from the physical value chain? Can you identify an example for
4. Describe the basic tenets of the virtual value chain. How does it differ from the physical value chain? Can you identify an example for each of the three applications of the virtual value chain? 5. Think about your last job, or the job you’d like to have once you graduate. Where would you place this firm’s product or service on the dimensions of theoretical repurchase frequency and degree of customizability? How difficult is it for the firm to collect and use customer data? Is the firm engaging in a customer data strategy? If not, is it missing the boat?
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