Under Armour used product placements in Any Given Sunday to help promote the brand. This likely involved
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Under Armour used product placements in "Any Given Sunday" to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently. This type of arrangement is very similar to what your text describes as?
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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