Recall the Feature Story “Profiting from the Silver Screen” presented at the beginning of the chapter. Data analytics can help movie executives understand industry performance. Industry experts track box office receipts, production costs, and estimated gross profit. From publicly available data, we can get an estimate of these amounts. Here are graphed data for comedy films derived from books. What do you observe?

You can see that Mrs. Doubtfire has the highest box-office sales and relatively low production costs. But, does that mean it also has the highest gross profit? For this case, you will look closer at the costs and revenues for these movies by calculating gross profit and then graphing and analyzing the results.

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Source: www.the-numbers.com. Mrs. Doubtfire The Devil Wears Prada Marley & Me Yes Man The First Wives Club The Princess Diaries The Best Exotic Marigold Hotel Mr. Deeds Mean Girls The Graduate Julie & Julia Get Shorty Young Frankenstein Easy A The Witches of Eastwick Striptease Matchstick Men Eternal Sunshine of the Spotless Mind Oh, God! The Toy The Divine Secrets of the Ya Ya Sisterhoold Fletch Christmas with the Kranks Office Christmas Party The Nanny Diaries (in millions) Production Worldwide box office budget $500 Comedies Based on Books Worldwide Box Office Revenue, Production Costs, and Estimated Profit of