When using the contribution margin matrix method of menu analysis, a menu item with which of the
Question:
When using the contribution margin matrix method of menu analysis, a menu item with which of the following characteristics would be most desirable?
a. High contribution margin, high popularity
b. High contribution margin, low popularity
c. Low contribution margin, high popularity
d. Low contribution margin, low popularity
Contribution MarginContribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Related Book For 
Managerial Accounting for the Hospitality Industry
ISBN: 978-1119386223
2nd edition
Authors: Lea R. Dopson, David K. Hayes
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