Question: One reason for implementing global training programs is the need to avoid business losses due to cultural insensitiv- ity. What sort of cultural insensitivity do

One reason for implementing global training programs is the need to avoid business losses "due to cultural insensitiv- ity." What sort of cultural insensitivity do you think is referred to, and how might that translate into lost business? What sort of training program would you recommend to avoid such cultural insensitivity? (p. 18)

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