Choose a restaurant concept that you would like to take overseas. How will the factors shown in
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Choose a restaurant concept that you would like to take overseas. How will the factors shown in Figure 6–2 work for or against the success of this restaurant?
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These factors typically include cultural economic legal and competitive considerations Lets assume that the restaurant concept Id like to take oversea...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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