Outline the major characteristics affecting consumer behavior, and list some of the specific cultural, social, personal, and
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Outline the major characteristics affecting consumer behavior, and list some of the specific cultural, social, personal, and psychological factors that influence consumers.
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Major Characteristics Affecting Consumer Behavior 1 Cultural Factors Culture subculture and social class influence consumer behavior They encompass va...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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