Critically evaluate the value of frequent-flyer programmes in terms of the following: -Tactical marketing -Achieving brand loyalty

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Critically evaluate the value of frequent-flyer programmes in terms of the following:

-Tactical marketing

-Achieving brand loyalty

-Relationship marketing.

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 02, 2024 05:06 AM

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Critically evaluate the value of frequent-flyer programmes in terms of the following: -Tactical marketing -Achieving brand loyalty

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Frequentflyer programs are rewards schemes launched by airlines to encourage customer loyalty Here is a critical evaluation of their value in terms of tactical marketing achieving brand loyalty and re...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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