Describe Levitts (1960) concept of marketing myopia. Provide examples of international tourism companies that have suffered from

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Describe Levitt’s (1960) concept of marketing myopia. Provide examples of international tourism companies that have suffered from marketing myopia.

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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Describe Levitts (1960) concept of marketing myopia. Provide examples of international tourism companies that have suffered from

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Marketing Tourism And Hospitality Concepts And Cases

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