From your earlier analysis, suggest a strategy from the productmarket expansion grid and an appropriate marketing mix
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From your earlier analysis, suggest a strategy from the product–market expansion grid and an appropriate marketing mix to implement the strategy.
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Based on the earlier analysis of the hospitality and tourism market a suitable strategy from the productmarket expansion grid would be Market Developm...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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