If you were the director of new-product development for a national fast-food chain, what factors would you

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If you were the director of new-product development for a national fast-food chain, what factors would you consider in choosing cities for test marketing a new sandwich? Would the place where you live be a good test market? Why or why not?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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If you were the director of new-product development for a national fast-food chain, what factors would you

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As the director of newproduct development for a national fastfood chain several factors would be crucial in choosing cities for test marketing a new s...View the full answer

Marketing For Hospitality And Tourism

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