In Interbrands 2019 Best China Brands report, Tencent, Alibaba, and China Construction Bank were the top three
Question:
In Interbrand’s 2019 Best China Brands report, Tencent, Alibaba, and China Construction Bank were the top three most valuable brands in China for the third year running. Most of us would struggle to recognize them, let alone know about their branding strategies. Using the internet, research the components that make up one of the brands and discuss how the business has used branding strategies.
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One brand that consistently ranks highly in Interbrands Best China Brands report is Tencent Holdings Limited Tencent is a technology conglomerate known for its diverse range of products and services i...View the full answer
Answered By
Ali Khawaja
my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce
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Related Book For 
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ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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