Search YouTube for three hospitality or travel advertisements. For each ad identify the execution style, and the
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Search YouTube for three hospitality or travel advertisements. For each ad identify the execution style, and the audience targeted. Do you feel it is an effective ad—why or why not?
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Ad 1 Execution style The ad uses a storytelling execution style with a focus on emotional appeal and ...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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