Should marketing objectives be described in quantitative terms? Why or why not?
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Should marketing objectives be described in quantitative terms? Why or why not?
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Marketing objectives can be described in both quantitative and qualitative terms and the choice depends on various factors including the nature of the objective the availability of measurable metrics ...View the full answer
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Branice Buyengo Ajevi
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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