Summarize marketings role in developing a customer-driven marketing strategy and the marketing mix.
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Summarize marketing’s role in developing a customer-driven marketing strategy and the marketing mix.
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Marketing plays a pivotal role in developing a customerdriven marketing strategy and shaping the marketing mix Heres a summary of marketings role in these processes Developing a CustomerDriven Marketi...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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