Talk with persons who travel for business. Ask them if they can choose their own hotel and

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Talk with persons who travel for business. Ask them if they can choose their own hotel and airlines when they travel for their company. If they can choose their own hotels and airlines, ask if they have any restrictions or guidelines. If they are not able to choose their own hotels and airlines, ask if they have any input into where they stay. How would this information help you market travel products to their organization?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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