What is the relevancy of environmental factors to an annual marketing plan?
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What is the relevancy of environmental factors to an annual marketing plan?
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Environmental factors play a crucial role in shaping the context within which a company operates and they significantly impact the effectiveness of an annual marketing plan Considering and adapting to ...View the full answer
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Aqib Parvej
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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