What roles do product attributes and perceptions of attributes play in the positioning of a product? Can
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What roles do product attributes and perceptions of attributes play in the positioning of a product? Can an attribute common to several competing brands contribute to a successful positioning strategy?
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Product attributes play a crucial role in the positioning of a product as they help differentiate it ...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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