You are an agency contracted to work for a business that supplies products for the road haulage
Question:
You are an agency contracted to work for a business that supplies products for the road haulage and transportation markets. The client has a reliance on tele-sales; they wish to expand their marketing to include more digital marketing and other channels that would improve awareness and demand for what they deliver. How would you tackle this task, and what would you recommend to them?
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Taking your client from telesales to a robust digital marketing strategy Step 1 Understanding the Client and Market Conduct an initial analysis Analyze the clients existing marketing efforts including ...View the full answer
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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