Describe the processes used to determine promotion budget and mix.
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Describe the processes used to determine promotion budget and mix.
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Determining a promotion budget and mix involves a strategic process that considers various factors including organizational goals target audience competitive landscape and available resources Heres an ...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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