You are asked to develop a loyalty program for a hotel or restaurant. Go on the internet

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You are asked to develop a loyalty program for a hotel or restaurant. Go on the internet and find out what information you can find out about loyalty programs, including existing hotel or restaurant loyalty programs. Write up a summary of your findings. The book’s Web site has some suggestions on how to set up your search.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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