You are asked to develop a loyalty program for a hotel or restaurant. Go on the internet
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You are asked to develop a loyalty program for a hotel or restaurant. Go on the internet and find out what information you can find out about loyalty programs, including existing hotel or restaurant loyalty programs. Write up a summary of your findings. The book’s Web site has some suggestions on how to set up your search.
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In conducting research on loyalty programs in the hospitality industry I found the following information and examples 1 Hotel Loyalty Programs Marriot...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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